circle k branded

From: Handout

To: Customer Service 

Subject: Circle K

 

Why is this store called CIRCLE K? Why not O K? Or just K? Where did CIRCLE come from? Thanks.

 

Handout

From: N——-, Mark 

To: Handout 

Subject: answer to your specific question.

 

Hi Handout,

 

Circle K originated with the purchase of three convenience stores call “Kay’s Food Stores” in the early 1950s…

The buyer (Fred Hervey) changed the name to “Circle K”…. and the name has lived on..

 

Thanks!

 

Mark N——

Director of Human Resources and Training

From: Handout

To: N——, Mark 

 

Hi Mark,

Thanks so much for your reply. I’m just wondering WHY he chose CIRCLE. Why not SQUARE or RECTANGLE or any other shape? or even TRIPLE K or POWERFUL K? Were the stores located in a geographical circle in relation to each other? Did Mr. Hervey already have the logo and so took the name literally from the logo? Thanks for satisfying our curiosity.

 

Handout

From: N——, Mark 

To: Handout

Handout…. As we understand it….

 

The three original stores were located in El Paso, Texas and the branding Iron used on cows was part of how it originated or the idea of Circle K was derived. In the Original Circle K’s if you would envision a Branding Iron Circle and the K in the center. The original look was truly a Red Circle around a K and the new version that has the red square around the white Circle and the letter K evolved in the early nineties.

 

Mark

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